Case Study

Yahoo

UI, Information Architecture, Design, Web Animation



Overview


I worked on several key projects for Yahoo, including:

  • Information architecture for Yahoo Careers and other properties.
  • Yahoo Homepage Ads for Walmart, Walreeens, and other brands.
  • User interface designs for Yahoo Photos.
  • User interface designs for Yahoo Finance.
  • Interactive video presentations for Yahoo and Target, Behr, Loreal, Hersheys and more.
My contributions helped enhance the user experience and improve engagement on high visibility properties and high traffic global brand advertising. Yahoo remains one of the top most traffic sites on the web https://en.wikipedia.org/wiki/List_of_most-visited_websites.



My Role

Yahoo contracted Screamstream, a four person design studio, and I was the Senior UI/UX Designer. I was responsible for creating comps, wireframes, interactive video presentations, animated advertisitng, user interface templates, interactive prototypes, and final high fidelity visual and interactive designs.



Tools and Technologies

  • Adobe Illustrator
  • Adobe Photoshop
  • HTML/CSS
  • Animation Tools


Target on Yahoo








Behr on Yahoo





Coke on Yahoo





Yahoo Careers Information Architecture and Wireframes





Yahoo Finance Editorial Calendar UI





Hersheys on Yahoo





Walmart Ads on Yahoo





Instant Messenger Environment for Visa