PayPal
Extending a Rebrand into Motion and UI and Holiday Campaign.

Overview
While a Senior Designer at Publicis, I worked on various projects for PayPal, focusing on improving user experience, visual design, animation, vector illustration, and integrating cohesive rebranding across multiple PayPal properties.
My Role
As a Senior Designer, I touched the UI, UX, and visual design. I was responsible for creating wireframes, prototypes, comps, final visual designs, and animation. I was also responsible for integrating different areas of the existing PayPal UI with the emerging brand redesign guidelines.
Based on studies and data provided to me to inform the UX/UI and redesign, I also wireframed suggested updates to many areas of PayPal.
Tools and Technologies
- Adobe Illustrator
- Adobe Photoshop
- Various Animation Tools
Challenges
Ensuring a consistent pixel-perfect brand experience across multiple platforms and properties with a global reach, including emerging UI motion specifications.
Outcome
The projects I worked on resulted in succesfully extending the brand redesign into animated elements, multiple-merchant email templates, PayPal Shopping, PayPal Student Accounts, Paypal and Microplace, and many other properties. It was a large project with a lot of moving parts, and the Publicis PayPal team I was a part of successfully executed the PayPal rebrand, extended it across the platform, into email messaging, a Holiday Campaign, and into physical spaces.
Key Takeaways
The PayPal projects highlighted the importance of maintaining a cohesive brand experience across all touchpoints, from the platform and email messaging to holiday campaigns and physical spaces.
PayPal Holiday Campaign and Rebrand

PayPal Student Accounts Interactive Animations



PayPal and Microplace Wireframes

PayPal Webinars Wireframes

PayPal Merchant Services Wireframes
