About Me
I’ve spent most of my life in San Francisco and the Bay Area, though right now I'm in Arizona! With over 20 years of front-end design experience—including writing front-end code—I’ve had the privilege of collaborating with incredibly smart and creative individuals on a variety of interesting projects.
How I work:
Every project is unique, and I approach each one by first understanding its goals and defining what success looks like. I’m flexible and adaptive. My goal is always to follow the path that gets things done efficiently and effectively.
Highlights
- Innovation and Adaptability: I’m always exploring trying new visual design techniques and tools to discover new ways of doing things. As a consequence, I've had a lot of great opportunities to work on a wide range of web design projects with a lot of firsts.
- Complex, Intuitive SaaS Products: As a hands-on lead designer, I creatively steered redesigns for SaaS tools like Replicon and CloudOn. After the redesign, CloudOn became the top app in the App Store and was subsequently acquired by Dropbox.
- Iterative Prototyping: I can bring ideas to life through wireframes, prototypes, code sketches, storyboards, and guides along with a strong design rationale, refining each concept until it meets its full potential.
- Visual Design: For visual design projects, I create high-fidelity visuals, often extending a brand's visual language into new areas. By leveraging best practices and focusing on aesthetics and usability, I aim to deliver designs that not only look great but also resonate with the target audience, and goals. Attention to detail and a deep understanding of visual principles work to ensure that each project stands out and communicates effectively.
- Enterprise, Instructional and Marketing Design: I’ve designed user-friendly interfaces for brands like PayPal, Yahoo, and CloudOn, focusing on solutions that entertain, educate new users, engage, boost productivity and improve user experience.