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Every project is unique, and I approach each one by first understanding its goals. I’m flexible and adaptive. My goal is always to follow the path that gets things done efficiently and effectively.

Innovation and Adaptability: I’m always exploring new techniques and tools to discover new ways of doing things. As a consequence, I've had a lot of great opportunities to work on a wide range of web design projects with a lot of firsts.

Complex, Intuitive SaaS Products: As a hands-on lead designer, I creatively steered redesigns for SaaS tools like Replicon and CloudOn. After the redesign, CloudOn became the top app in the App Store and was subsequently acquired by Dropbox.

Iterative Prototyping: I can bring ideas to life through wireframes, prototypes, code sketches, storyboards, and guides along with a strong design rationale, refining each concept until it meets its full potential.

Visual Design: For visual design projects, I create high-fidelity visuals, often extending a brand's visual language into new areas. By leveraging best practices and focusing on aesthetics and usability, I aim to deliver designs that not only look great but also resonate with the target audience and goals.

Enterprise, Instructional, and Marketing Design: I’ve designed user-friendly interfaces for brands like PayPal, Yahoo, and CloudOn, focusing on solutions that entertain, educate new users, engage, boost productivity, and improve user experience.