Experience and Education
A specialized degree in instructional design authoring and interactive media design provided me with a design methodology centered on continual learning. As a designer, I've always engaged in three concurrent types of work:- Full-time Positions
- Freelance Projects
- Managing Digital Art Shops
For over two decades, I've dedicated myself to the ever-evolving world of design and technology. My journey weaves through instructional design, visual arts, web development, UX, UI, and beyond. Driven by curiosity and a passion for learning, I've amassed a blend of skills that allow me to navigate complex design projects and deliver.
Laetro Creative
LaetroFeb. 2024 - Present
Created AI style representation models published and available to subscribers on Laetro. Wrote a user guide for creating AI style representation models.
UX/UI Designer and Visual Graphic Designer
Jan 2003 - Present
Projects for TripIt, Jobscore, Eloqua, Bank of America, TXU, Creative Spark, Brand Art Technology Studio, Screamstream. Each project has unique requirements and required a different set of design skills. Delivered front end production, website brand redesign templates, vector icon illustration, targeted visual website UI designs, brand identity design, interactive presentations, web animation, information architecture, prototyping, wireframes, usability testing, and design iteration. Built a Creative Market shop online, continually illustrating and adding images. Expanded to Shutterstock, Adobe Stock, and iStock.
Owner, Digital Artist and Illustrator
2014-Present
- Specialize in creating and marketing high-quality digital artwork
- Built a diverse portfolio that caters to global customer preferences.
- Manage multiple online vector art and illustration shops on these platforms:
UX/UI Designer and Visual Design System Lead
Jan 2011 - Jan 2012
Established Replicon's first UX/UI design practice and redesigned the product's user interface and brand identity while helping to build a team.
My role involved creating a modern, cohesive design across the product, and developing a visual design system that aligned with the SAAS architecture.
I functioned as a hands-on design leader, actively contributing to design tasks while guiding the overall visual design direction.
As Principal UX/UI Designer and Visual Design System Lead, I was responsible for:
- Brand Direction: Shaping the visual identity and brand guidelines.
- UI Design: Collaborating with Co-CEOs, Engineering, Marketing, and Product managers to identify needs, and design an intuitive and visually appealing design system based on best practices in user-centered design, brand design principles, and design thinking methodology.
- Interaction Design: Designing seamless user interactions across the product and extending the brand into new platforms and product offerings.
Art Director, UX/UI Designer, Visual/Graphic Designer
Publicis Riney
Jul 2009 - Jan 2011
Interactive design, web animation, web design, UX/UI design, information architecture, wireframes, protoypes, high-fidelity designs.
Projects for:
- PayPal Holiday Campaign, Concepting, UI Design, Illustration, Animation, Prototypes, UI Templates, High Fidelity Templates
- PayPal Shopping Website UI Design, Animation and Illustration
- PayPal Website Student Accounts, Creative Design, Animation
- PayPal Inside Merchant Services Wireframes
- PayPal and Microplace Wireframes
- LG Flaunt Your Fashion Touch on Facebook Wireframes
- UBS Corporate Intranet Wireframes
Freelance UI/Web/Interaction Designer
Nexxtep Interaction
2006-2014
Collaborated with the Lead UX designer to create prototypes for Glassdoor.com, Tripit.com and Jobscore.com. Assisted User Testing sessions.
Created UI designs and front-end production templates.
Senior Art Director/UI Designer
Aug 2005 - Feb 2007
Interactive design, web animation, web design, UX/UI design, information architecture, wireframes, protoypes, high-fidelity designs.
Projects for:
- Yahoo
- IGN Championship Gaming Series
- IGN Entertainment
- Facebook and Apple
- DoubleFusion
- Ogilvy One Yahoo Personals Animations
- CNET
- Webshots
- Walmart ads for Yahoo Homepage
- Yahoo Careers Information Architecture and Wireframes
- Yahoo Instant Messenger Environments
- Yahoo interactive animated presentations for Target, Hersheys, Loreal.
Freelance Web Designer
Brand Art Technology Studio
2005
Creative Design, Web Design and Intractive Design.
Projects for Eloqua
Freelance Web Designer
Creative Spark
2004
Creative Design, Web Design and Intractive Design.
Projects for Bank of America.
Senior Interactive Designer
Performtech Instructional Design
Jun 2002 - Aug 2004
Interactive design, web animation, web design, UI design, information architecture, wireframes, protoypes, high-fidelity designs.
Projects for:
- United States Consumer Product Safety Commission (CPSC)
- National Education Association (NEA)
- United States Office of Personnel Management (OPM) Telework.gov
- United States Office of Personnel Management (OPM) Telework101
- Federal Motor Carrier Safety Administration (FMCSA)
- Federal Highway Administration (FHWA)
- National Highway Traffic Safety Administration (NHTSA)
- Restore Americas Estuaries
- Inter-American Development Bank (IADB)
Senior Designer
Maddenmedia
Jun 2000 - Jun 2002
Interactive design, web animation, web design, UI design, information architecture, wireframes, protoypes, high-fidelity designs.
Projects for:
- Electronic Arts 007 Racing
- Electronic Arts Kessen
- Coty Beauty Inc.
- Calgon
- University of Arizona Eller School of Management
- Raytheon
- TEP
- Healing Garden
Art Director
USWeb/CKS
1999-2000
Projects for:
- Williams-Sonoma.com E-Commerce Website
- Wswedding.com Williams-Sonoma Wedding Bridal Registry Website
Web Designer
Publicis Technology San Francisco (acquired DNA New Media)
1997-1999
Projects for:
- Cadence Design Systems
- Publicis Website and Intranet
- Roche Boehringer-Mannehim
- Kingston Memory
- CNET
Education
DeepLearning.AI/Stanford Online/Coursera
Supervised Machine Learning: Regression and Classification, 2022 - 2023 View CertificateUser Interface Engineering's All You Can Learn
Various courses on UI/UX, 2008-2015Lynda.com
133 courses watched. 171h 55m of content watched. 8 certificates of completion. 2002-2014Cooper U Professional Education
Interaction Design Practicum and Mental Models, 2011Human Factors International
CUA in Usability Analysis, 2011Human Factors International
Certificate in Design for Persuasion, Emotion, and Trust, 2009Academy of Art University
3D Computer Graphics for Special Effects, 2003The Art League
Figure Drawing Course, 2002Pima
Drawing, 2002University of Arizona
ASP Programming, 2001Paradigm Research Institute
Livewire JavaScript (NS-100 Introduction to JavaScript), 1997San Francisco State University (SFSU)
1991 - 1996Specialized Major: Bachelor of Arts in Instructional Technical Writing emphasis in Design for Multimedia and Web
Created a unique major by combining coursework from the School of Design and the Technical and Professional Writing program.
- Developed a strong foundation in:
- Design principles: Gained expertise in visual aesthetics, layout, and interaction.
- Visual communication: Acquired skills in conveying complex information through graphics, images, and multimedia.
- Instructional technical writing: Learned how to create clear, concise, and effective instructional systems.
- Collaborated on interdisciplinary projects, applying instructional writing techniques to multimedia and web design.